Alan Fitzpatrick
MACHINE THERAPY

art direction  campaign  music  typography

Full campaign for Alan Fitzpatrick's 2021 album Machine Therapy,  created in collaboration with Cal Bain. The visuals lean into a dystopian sci-fi aesthetic, built to reflect the album's blend of early rave energy and raw electronic machinery. The work spanned the full campaign, including album artwork, single artwork, visualisers, apparel and wider campaign assets, carrying the same visual language across every touchpoint. 

Label: Anjuna 
Photographs by Studio Pareidolia